NEW YORK, June 25—Simon & Schuster announced today the launch of Book Club Favorites, a new direct-to-consumer initiative that features and promotes noteworthy book club titles from imprints across the company.
Book Club Favorites will debut in July, with the paperback release of Alice Hoffman’s THE RULES OF MAGIC (Simon & Schuster; on-sale June 26, 2018), the first title selected for the program. Simon & Schuster will select a new book—primarily paperback fiction—once a month and invite readers to join the club.
Throughout the month, discussion questions and exclusive content will be housed on the dedicated Book Club Favorites website and Facebook group. At the end of the month, readers will be invited to participate in the Book Club Favorites Facebook Live discussion. The following month’s pick will be revealed at that time.
Book Club Favorites is composed of a free monthly newsletter, a website with customized resources, a Facebook group, a monthly sweepstakes with wine partner Bright Cellars, and ongoing targeted marketing to consumers, booksellers, librarians, and book group leaders.
The program will connect publishers and authors directly with book clubs and draw them into a conversation. It will feature bestselling authors that reading groups already love—such as inaugural author Alice Hoffman—and introduce them to new favorites.
“We are thrilled to be showcasing Simon & Schuster titles in this new way, which expands on our existing book club efforts and provides readers with a new way to engage with our books and authors,” said Wendy Sheanin, Vice President and Director of Marketing at Simon & Schuster. “We are equally excited to see the Book Club Favorites program bring readers together for thought-provoking and lively conversations about some of our favorite books.”
About Simon & Schuster
Simon & Schuster, a part of CBS Corporation, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Touchstone, Adams Media, Threshold Editions, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.
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