NEW YORK, July 6—Simon & Schuster announced today that it will publish The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance by five-time Super Bowl champion and New England Patriots’ quarterback, Tom Brady.

The book will be published simultaneously in hardcover, ebook, and audio editions. World rights were acquired by Simon & Schuster president and publisher Jonathan Karp. The planned publication date is September 2017.

The TB12 Method is the first book by Brady, who is still reaching unimaginable heights of performance excellence at 39 years old, and who this past February led the Patriots to the greatest comeback in Super Bowl history. Oversized, heavily illustrated, revealing yet deeply practical, The TB12 Method is an “athlete’s bible” that reveals Brady’s methods and approaches to sustained peak performance for people of all ages. In it, Brady tells the backstory that led to the revolutionary approach to his training and exercise regimen, one that decreases the risk of injury while extending peak performance. Brady offers the principles behind pliability, which is at the heart of a new paradigm shift and movement toward a more natural, healthier way of exercising, training, and living—and one that challenges some commonly held assumptions around health and wellness. Filled with lessons learned from Brady’s own peak performance training, and step-by-step action steps to help readers develop and maintain their own peak performance, The TB12 Method also advocates for more effective approaches to strength training, hydration, nutrition, supplementation, cognitive fitness, recovery, and other lifestyle choices that dramatically decrease the risk of injury while amplifying and extending performance, as well as quality of life.

Brady, who was chosen by the Patriots in the sixth round of the 2000 NFL draft, 199th overall, says, “If you want a great case study about how the TB12 Method can transform an athlete—or anybody for that matter—it’s standing right in front of you.”

“We expect this book to become an essential source for the way athletes of all ages live and train, whether they are in high school or in retirement,” said Jonathan Karp, president and publisher of Simon & Schuster. “The fact that Tom Brady is the greatest quarterback of all time gives him the authority to write this book—but the fact that the principles that he’s espousing go well beyond sports is one of the reasons readers are going to pay close attention to his message.”

Tom Brady is the quarterback of the New England Patriots, a team he has played for since 2000. During his time with the team, he has won five Super Bowls, and in four of them was named MVP (Super Bowl XXXVI, XXXVIII, XLIX, and LI). Additionally, he has won two league MVP awards (2007 and 2010), has been selected to twelve Pro Bowls, and has led the New England Patriots to more division titles (fourteen) than any other quarterback in NFL history. As of the end of the 2016 season, Brady is fourth all-time in career passing yards, fourth in career touchdown passes, and third in career passer rating. With a career postseason record of 25–9, he has won more playoff games than any other quarterback, and appeared in more playoff games than any player at any position.

 

 

About Simon & Schuster

Simon & Schuster, part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonandschuster.com.

 

Contact:

Cary Goldstein

VP Executive Director of Publicity

212-698-1122

Cary.Goldstein@simonandschuster.com