Atria Books Launches Colleen Hoover’s It Starts With Us with Record Breaking First Day Sales

NEW YORK,  October 20, 2022 – Atria Books announced today that #1 New York Times bestseller Colleen Hoover’s much anticipated novel, IT STARTS WITH US, sold a total of more than 800,000 copies through Tuesday, October 18, the first day the book went on sale. The combined sales figure includes pre-orders and first day sales of print books, ebooks, and e-audiobooks in the U.S., and is a company record for fiction. A sequel to the #1 bestseller, It Ends With Us, IT STARTS WITH US has a first print run of 2.5 million copies, across four printings, and was the most pre-ordered novel in Simon & Schuster history.

Atria’s launch of IT STARTS WITH US included an interactive pop-up experience in Rockefeller Center for Colleen Hoover fans on October 18. Building on the world Hoover created in IT ENDS WITH US, a Lily Bloom’s custom-wrapped flower truck was on site sharing hot chocolate and cookies, passing out flowers, and giving away other surprise goodies. New York City’s The Strand was also there to sell copies of IT STARTS WITH US along with exclusive signed book plates.

IT STARTS WITH US also launched with publication parties in over 65 bookstores across the US, from Barnes & Noble to Books A Million to independent stores. Atria provided a kit to select stores that included CoHo branded temporary tattoos, magnets, bookmarks, a playlist postcard, and an event host booklet with recipes, trivia and more, as well as an optional free-standing Lily Bloom’s mural display. A digital version of the party pack kit is also available for public download at

Colleen Hoover is the #1 New York Times bestselling author of twenty-four novels, including It Ends with Us, All Your Perfects, Ugly Love, and Verity. Atria has over 19 million copies of Hoover’s books in print and has sold over 11 million copies of her books in all formats. It Ends with Us has sold 4 million copies and has been on the bestseller list for 76 weeks. With over 3,900,000 fans across her social platforms and over twenty million books sold globally, Hoover’s viral novels have driven demand to groundbreaking levels since Fall of 2020. The #ColleenHoover hashtag has over 2.4 billion views on TikTok.

In 2015, Colleen and her family founded a non-profit called The Bookworm Box, a bookstore and monthly book-subscription service. Colleen lives in Texas with her husband and their three boys. For more information, please visit


About Atria Books: Atria Books is an imprint of Simon and Schuster. For more information, visit our website at

About Simon & Schuster: Simon & Schuster, a Paramount company, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital, and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Avid Reader Press, Pocket Books, Adams Media, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India, and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at

Lisa Sciambra
Vice President, Director of Publicity, Atria Books