Simon & Schuster & Likewise Team Up to Help Readers Find Their Next Book
Will Celebrate Collaboration with Exclusive Live Event
Featuring Bestselling Author Megan Miranda
NEW YORK, August 4 – Simon & Schuster is partnering with Likewise, an entertainment discovery platform dedicated to matching consumers to their next favorite book, show, movie, or podcast. The free-to-use app tailors personalized media recommendations to each of its five million users, looking across media and sourcing recommendations from machine learning, smart technology, and its active Likewise community.
In the age of an abundance of content, consumers often have trouble deciding what can’t-miss type of entertainment to turn to next, or even where to look to find their next book to read, show or movie to watch, or podcast to listen to. Simon & Schuster’s partnership with Likewise will boost cross-platform engagement and discovery for consumers, allowing the storied publisher to connect directly with readers and help them decide what book to read next.
“I find new books to read every week thanks to the incredible community that Likewise has created online,” said Juliann Winfree, an avid Likewise user. “If you are looking for a specific type of story, a show with a similar theme, or something else to keep you entertained, you will find it on Likewise!”
Simon & Schuster is the first publisher to partner with Likewise, which has earned more than five million registered users. Book Club Favorites, the first Simon & Schuster community on the platform, launched quietly in June 2022 and already serves nearly fifty thousand followers on the platform. The group focuses on book club, romance, and thriller content, and in its role as host of the community, Simon & Schuster provides exclusive content to Likewise users, including book recommendation lists, audio excerpts, pre-publication reading, and discussion questions.
The Book Club Favorites group will also host one exclusive author event per month on Likewise. This event partnership will kick off on Tuesday, August 9, at 7:00pm Eastern, when New York Times bestselling author Megan Miranda will appear in conversation about her newest title, The Last to Vanish, for members of the group. This is a live, audio-only event open to all Likewise users who are members of the Book Club Favorites Community. Registered Likewise users who are not yet members can request to join in the Books Community tab within the app. Likewise is available for free download from Apple’s App Store and Google Play.
Looking forward, Simon & Schuster plans to host Likewise groups focused on a variety of categories and genres, drawing from its robust catalog of books for all readers.
“The unique Likewise approach to providing highly personalized reading recommendations based on users’ interests across all entertainment platforms will enable us to reach readers in an entirely new way,” said Liz Perl, Executive Vice President, Chief Marketing Officer of Simon & Schuster. “With the breadth and depth of the Simon & Schuster catalog, we can create and serve communities of like-minded enthusiasts, bringing our authors of all genres to the widest possible audience.”
“Readers have been a key part of the Likewise community from the beginning,” said Ian Morris, Chief Executive Officer of Likewise. “Partnering with Simon & Schuster and their broad range of titles and authors is an exciting opportunity that enables us to give Likewisers even more of the custom content, lively discussions, and personalized book recommendations they love.”
ABOUT SIMON & SCHUSTER
Simon & Schuster, a Paramount company, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Adams Media, Avid Reader Press, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com
Launched in 2018, Likewise is a socially powered personal entertainment platform. Find your next favorite book, show, movie, or podcast with our free suite of products on mobile app, web, and your connected TV. Likewise delivers personalized recommendations based on your individual tastes and is fueled by a community of passionate users. For more information download Likewise at the Apple app store, Google Play store or visit our website at www.likewise.com.
Simon & Schuster
Susannah Lawrence, Corporate Communications Associate
Jodi Rosoff, Director, Publishing Partnerships