NEW YORK, October 18—Simon & Schuster has teamed up with apparel and accessories brand vineyard vines^® and non-profit organization Pajama Program for the “Whales for a Cause” campaign, running through October 21. The goal for this campaign is to provide new books for underserved children. vineyard vines will distribute colorable whales at their many retail locations as well as online and via social media. Adults and children alike can color and decorate their whales and, for every whale shared with #whalesforacause on Facebook, Twitter and Instagram,

vineyard vines will donate one new book to Pajama Program. Simon & Schuster has agreed to match that donation up to 1,000 books.

“We are so happy to support Pajama Program’s mission to help kids by transforming bedtime into a ritual of love, support and fun,” said Liz Perl, EVP and Chief Marketing Officer at Simon & Schuster. “We’re proud to share our books and love of reading with these children, and to amplify the program through partnership with respected brand vineyard vines.”

In addition to the viral online campaign, vineyard vines will host a book signing and reading with author Jesse Sima, who will read from her bestselling picture book NOT QUITE NARHWAL. The reading will take place on October 21 @ 10:30 a.m. at the vineyard vines store at 1151 Third Avenue in New York City. For more information about the event, check out the Facebook event here.

For more information about the Whales for a Cause Campaign, go to http://www.vineyardvines.com/whalesforacause/whalesforacause.html.

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CONTACT:

Rebecca Suss
Corporate Communications, Simon & Schuster, Inc.
212-698-7033, rebecca.suss@simonandschuster.com

 

Simon & Schuster, a part of CBS Corporation, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Touchstone, Adams Media, Threshold Editions, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com